10 Key Factors to Consider in Developing a Publishing Strategy

1. Publish in journals in English to maximize reach and visibility. If you do research in a field with other primary channels for dissemination, consider repackaging the results.
2. Collaborate for exposure to a broader audience, preferably interdisciplinary and/or internationally.
3. Ensure the publishing channel has proven influence and a peer-review process by being included at a scientific level in the Norwegian list, which is also accounted for in the local allocation of research funding.
4. Check Journal Impact Factor (JIF) and visibility in Web of Science for prominent channels, which are accounted for in the national allocation of public research funding.
5. When appropriate, publish your work as Open Access to maximize accessibility and secure your copyright. You can do this in two ways: the golden way (publish in an OA journal by paying a publication fee); or the green way (parallel publishing in DiVA, i.e., self-archiving of full text documents).
6. Check visibility in important databases in your discipline, and also the accessibility in the collections of the University Library.
7. Use a standard name form and distinguish yourself by the author-ID ORCID.
8. Make sure the publication is credited to Halmstad University by mentioning your affiliation in an author address/presentation.
9. Register your publication in DiVA (as required by Vice-Chancellor's decision) with well-written title, abstract, and keywords for added findability and visibility also in Google, Google Scholar, SwePub, and at your staff page at Halmstad University's website. You can find information here on how to publish your thesis to DiVA.
10. Be active and promote your research at core conferences, and also – for increased outreach – in social media and on networking sites.