10 Key Factors to Consider in Developing a Publishing Strategy

  1. Publish in journals in English to maximize reach and visibility. If you do research in a field with other primary channels for dissemination, consider repackaging the results.
  2. Collaborate, preferrably interdisciplinary and/or internationally, for exposure to a broader audience.
  3. Make sure that the publishing channel has proven influence and peer-review process by being included with a scientific level in the Norwegian list, which is also accounted for in the local allocation of research funding.
  4. Check Journal Impact Factor (JIF) and visibility in Web of Science for prominent channels, which is accounted for in the national allocation of public research funding.
  5. When appropriate, publish Open Access to maximize accessibility and secure your copyright. This can be done either the golden way (in an OA journal by paying a publication fee), or the green way (by parallel publishing in DiVA, i.e. self-archiving of full text documents).
  6. Check visibility in important databases in your discipline, and also the accessibility in the collections of the University Library.
  7. Use a standard name form and distinguish yourself by the author-ID ORCID.
  8. Make sure the publication is credited to Halmstad University by mentioning your affiliation in an author address/presentation.
  9. Register your publication in DiVA (as required by Vice-Chancellor's decision) with well-written title, abstract, and keywords for added findability and visibility also in Google, Google Scholar, SwePub, and at your staff page at Halmstad University's website.
  10. Be active and promote your research at core conferences, and also – for increased outreach – in social media and on networking sites.

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